Maghound: Business Model Innovation in the Magazine Industry? |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
Introduction Contd...
With the rising popularity of the Internet as an easily accessible and widely viewed form of media, the online version of most publications became available and the sales of printed copies sold through newsstands as well as through the subscription channel, started to show a decline. Other factors such as rising postal costs, high logistics expenses, increased TV viewership, closure of some direct marketing companies that sold discounted magazine subscriptions, etc, only added to the woes of the magazine industry. According to analysts, the publication houses, for a long time, also failed to come up with any innovative business models or marketing strategies to boost sales... 3] "Maghound Launches as New Magazine Membership Platform," www.timeinc.com, September 15, 2008.
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |